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Make Your Social Media Profile Human When deciding whether to follow your website or not, potential followers will go over your profile.The first thing they’ll look at is your profile picture.How To Market Your Online Dating Site With Social Media Google’s search algorithms are not at all friendly to adult-oriented dating sites so online marketers have to get creative in the ways they choose to advertise and grow a following.Finding indirect ways to draw attention to your page will also attract more followers since most people prefer to keep their personal life - personal and not share information about what they like online. Choose an adult friendly platform such as Tumblr, Twitter or even Instagram to market your business.The time will come when you’ll get the chance to promote your business but first, you need to concentrate on connecting with others and making friends.
Explain what your company is all about, why you started it, how your products can benefit them and then provide links to your website where they can obtain more information.Facebook is the least friendly site for adult dating businesses. Learn your target audience so you’ll know what appeals to them the most and it will make it easier to find content that grabs their attention. Most of your content should provide or link to information that is useful, informative or entertaining. Look for posts and articles that you find interesting and then like, share and comment on them to help draw attention to your page. Ask questions or ask your followers to share success stories or information they find interesting to encourage engagement.The goal is to provide something of value for your followers so they will want to share it with others. Make your products seem more innocent by using humor, comics or photos of cute animals but only post photos and content that is in good taste and non-offensive. These tips can help increase the number of likes/shares and tweets your page receives, which in turn will help your online dating business grow.Men also use their dating accounts more, according to a 2010 study of online dating published in American Economic Review (pdf): Men view three times more profiles than women, and send three times as many first-contact emails.Ashley Madison is an extreme example of this male-heavy ratio.
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