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Using some of the new web applications popping up, you can effectively do remote user research—that is, user research conducted over the phone and your computer.As Dana Chisnell points out, usability testing only takes a few steps, and it’s easy to do remote testing with minimal cost and preparation time.At any rate, each automated research tool works differently, but most tools can be sorted into a few broad categories by their purpose.Task elicitation is similar to web analytics, but gives users specific task prompts, such as: “Suppose you want to buy a new sofa.Sometime in the distant future, maybe the year 3225 or so, when historians are studying ancient Western society (or what will be ancient Western society by the time), they will marvel at one particular human enterprise perhaps more than any other: the epic, money-sucking efficiency of casinos.The way casinos have turned the act of separating us from our money into such a marvel of precision and ingenuity is every bit as awe-inspiring as the Egyptian pyramids.As you can probably guess, these methods do not give you much insight or qualitative information on why people struggle with certain parts of your interface, but they do illuminate exactly where users are going wrong.
No, you can’t see participants’ facial expressions, and yes, your participants must have high-speed internet; but facial expressions aren’t usually of much practical use for design feedback (you’ll have to trust me there), and high-speed internet is fast becoming the norm.
The idea is to get a sense of how users naturally categorize different concepts so that you can structure your interface’s categorization scheme accordingly.
You perform a card sort when you want to understand how to categorize or organize a set of elements—an issue usually related to early-stage IA design.
So Yahoo Travel talked to Sal and other casino experts with decades of experience in the industry to get some dirty little secrets of casinos.
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Unattended qualitative research services get users to submit webcam videos, images, and/or spoken feedback about your product.