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You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It's been a safe bet for years.Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.
She is one of a growing number of independent, live streaming video personalities who can make thousands of dollars in just a few hours broadcasting mostly unremarkable acts for a captive internet audience. Lotts is a cam girl, part of a booming at-home workforce made up of young women -- and a few men -- who are upending the adult entertainment industry and social media at the same time.Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.It was in the pocket for where we were culturally, and where were we.She arrived at our interview on a sweltering Friday morning in a hotel suite on the Las Vegas strip with a small entourage of two other budding social media influencers, Amber Vixx and Stefanie Joy (also not their names).After our interview, she and her friends will probably hit the pool at a local apartment complex and do what millennials do: eat pizza and play out their lives in front of tiny, portable cameras.