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Posted by / 15-Feb-2017 13:32

Given that online content and traffic volumes are increasingly interlinked with the pipes over which they are carried, it is vital to understand the demands that the evolution of social networks will make on underlying information and communication technology (ICT) infrastructure.First and foremost, social media are resulting in a huge explosion in demand for capacity in both fixed and wireless infrastructure.Today, social networking site use is a major activity for internet users from a wide range of demographic groups.Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well.Historically, it used to be enough to have an online presence on the Internet for the one-way broadcasting and dissemination of information.Today, social networks such as Facebook and Twitter are driving new forms of social interaction, dialogue, exchange and collaboration.In the information economy, Pete Cashmore, editor of Mashable (a key information portal for social media services), suggests that your friends may become content curators for your consumption, filtering information such as movies, books and television shows and making recommendations for your leisure time online.He cites Facebook’s Connect programme as one early example of this.

Although online seniors are less likely than other age groups to use social networking sites, adoption rates for those 65 and older have tripled in the last four years (from 13% in the spring of 2009 to 43% now).In addition to asking about general usage of social networking sites in our current survey, we included a stand-alone question about Twitter and found that 18% of online adults are now Twitter users.This is roughly double the 8% of online adults who used Twitter in November 2010, the first time we asked about Twitter as a stand-alone platform.The number of social networking site users continues to grow As of May 2013, almost three quarters (72%) of online U. adults use social networking sites, up from 67% in late 2012.When we first started asking about social networking sites in February 2005, just 8% of online adults said they used social networking sites.

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Current estimates of the number of social media users vary significantly, partly due to difficulties defining and categorizing sites and applications as “social networks”, but also due to margins of error in estimating the number of “unique” users (since users of one social network are more likely to use several other social networking services as well).